We are a Scandinavian bedroom brand dedicated to making you feel recharged by designing bedding which exudes luxurious comfort. Deeply rooted in the Nordic design tradition, byNORD has always been a brand that invites nature into our homes. Established in Copenhagen years back and added to the Society of Lifestyle brand portfolio in 2021, byNORD is now more than ever focused on bringing a sense of calmness to every bedroom.

Our elements

byNORD is inspired by the nature of the Nordics. The elements of earth, air, and water that are all present in our surroundings. The calming colours of the forest, the ocean, and the fields around us bring a peaceful, toned down, yet never dull, colour palette to our designs. Every single one meant to care for you and make you feel good – within yourself and at home.

Our beliefs

We believe in designing quality products for relaxation, dreamy sleep, and the most peaceful awakening in the morning. This was never really a choice as our belief in luxurious comfort calls for carefully selected materials of the highest quality and the use of the right techniques. Neither more important than the other; and together our choices make for a soothing, peaceful environment.


Society of Lifestyle

Society of Lifestyle is an inspiring lifestyle universe with five unique and diverse brands: House Doctor, Nicolas Vahé, Meraki and byNORD. We give you a place to turn to whenever you need inspiration for creating a life with joy and space for living.

We are a family-owned, multi-brand company. We are devoted to creating beautiful products that are elegantly designed, and incorporate current consumer trends. Innovation and creativity runs through our DNA.